How do you measure the ROI of your data team? (Spoiler alert: You can’t)

Trying to measure the ROI of your data team directly is a trap. You don't know the counter-factuals and it ignores the glue work that goes into data across different tasks and tools. Most importantly, the brutal truth is that measuring ROI is perceived as measurement theater and few will believe you. Instead, you should think about the real ROI as NPS, or net promoter score. Would your stakeholders recommend you? Are they championing your value and impact? When viewed this way, the highest ROI teams make speed a priority, learn how to "get political" and focus on the novel and the gnarly.