Uniting data and AI to drive compounding marketing success

Today’s businesses have seemingly unlimited data at their fingertips. At the same time, they’re utilizing disjointed AI tools to try to understand and leverage those metrics. But using separate, siloed tools leads to muddled recommendations that fail to drive larger business objectives. In this session, Anthony Rotio, Chief Data Strategy Officer at GrowthLoop, will explain how a unified AI and data strategy – where both operate from one single source of truth, the data cloud – can create a compounding effect for marketing success. Rotio will discuss how the combination of agentic AI, first-party data activation, and real-time optimization can create self-improving marketing systems. By using the power of these tools together, marketers can compound impact over time, achieving real-time optimization and unlocking new levels of growth and efficiency. Key learnings that Rotio will discuss on how to future-proof data strategies include: -AI-Driven Growth: How AI can continuously analyze, refine, and execute marketing strategies at scale, avoiding performance plateaus and driving tangible business impact. -Agentic AI in Marketing: The emergence of agentic AI and how its ability to continuously share new recommendations can accelerate marketing cycles to new heights. -First-Party Data Activation: Strategies to seamlessly integrate and utilize first-party data with AI, ensuring better personalization and decision-making. Attendees will leave this session with an understanding of how they can move beyond fragmented AI applications and data, instead using integrated tools to generate measurable marketing outcomes.