What happens when data conflicts stories we want to tell ourselves? A journey into the hearts of the film industry

Some industries run on logic. Others run on belief. Storytelling lives in the latter. What happens when you introduce data into a space powered by passion, instinct and optimism? What does it mean to be right in an environment that is built to resist certainty? And when people say they want to be led by evidence, do they really? This talk explores the complicated relationship between truth and narrative, and how data can both illuminate and disrupt the stories we hold onto. It is not about debunking myths, but about understanding what role belief plays in creativity, culture and decision-making. And whether, in the end, being correct is really the point at all.